The Packaging and Packaging Waste Regulation (PPWR) is the EU’s new rulebook for packaging. It’s designed to cut down on packaging waste and its impact on the environment. Covering everything from how packaging is made to how it’s reused or recycled, the PPWR sets clear rules for all types of packaging for businesses. The goal is simple: reduce unnecessary packaging, support reuse, and ensure all packaging is effectively recyclable and recycled.
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